To promote the forthcoming motion picture "Loving You" as well as the accordant extended players and the album, RCA released the single "Teddy Bear" / "Loving You". The record was shipped on June 11, 1957 and entered Billboard's "Top 100" on the 24th of the month. "Teddy Bear" had a run of 25 weeks and peaked at number one. "Loving You" stayed on the hitparade for 22 weeks and reached number 22. The a-side also peaked at the number ones of the "Hot Country Singles Chart" and the "Best Selling R&B Singles Chart". In 1992 the RIAA honored the domestic sales with a Platinum Award, seven years later the status was updated to Double Platinum. Worldwide RCA Victor retailed five million copies, which equals 750 million paid streams.

The single is not available on the streaming platforms since the tracks can be found on the album "Loving You" (1957). In 2016 the complete Presley catalogue was restored and remastered by Vic Anesini for a boxed set of 60 compact discs called "The Album Collection". Sony Music Entertainment provides the streaming platforms with the same versions of the individual tracks, albeit in 24 bit/90 khz flac. That means, if the platform of your choice supports high resolution audio, you can enjoy the songs in the same quality Sony used to scan and master them. On Spotify, which has a market share of approximately 30% and is the only platform that publishes streaming figures, "Teddy Bear" accumulates 46 million streams, "Loving You" clocks in at 13 million. Both tracks are still popular, but not as successful as they used to be.

The cover presents Elvis dressed up like a country singer (at the time they wore costumes like that), posing smilingly with a teddy bear and a guitar. Especially "Teddy Bear" was taylor made for the pop radio and the singer was supposed to be sold to the whole family, not just to a few rock'n'roll freaks.

The singer begs his loved one to be her Teddy Bear. Tigers are too rough and lions are not kind enough. For a performer, who was sold as a rebel and even the king of the wicked rock'n'roll music, lyrics like that were embarrassing. But the girls loved it and "Teddy Bear" became an evergreen. In the 1970s Elvis mostly performed it in a medley with "Don't Be Cruel". Live recordings can be found on "Elvis As Recorded At Madison Square Garden" (1972) and "Elvis In Concert" (1977). RCA Victor also released the studio recording on the album "Loving You" (1957), the extended player "Loving You - Volume 1" (1957) and on the boxed set "Worldwide 50 Gold Award Hits - Volume 1" (1970).

The track had also been released on the extended player "Loving You - Volume 1", in 1970 it would be re-issued on the boxed set "Worldwide 50 Gold Award Hits - Volume 1" and in 1975 on the album "Pure Gold". Elvis recorded the song on January 17, 1957 within three takes. Even though the last one was selected for release, the king re-recorded the ballad on February 24th and ordered RCA to release the 4th attempt. "Loving You" was written by Jerry Leiber and Mike Stoller. Elvis had previously recorded Leiber/Stoller songs, but this was the first one, the duo wrote exclusively for him.