Paramount's "Loving You" was released on July 9, 1957 and made 3.7 million USD on rentals, which indicates a box office of 7.4 Million USD. On top of that came the earnings from abroad. Of course it wasn't a miss, but nobody could deny that "Love Me Tender" had generated almost a million USD more. Using our factor 15 "Loving You" would have grossed 111 million USD today with 55.5 million going to Paramount. In Germany the movie hit the cinemas on January 17, 1958 and was entitled "Gold Aus Heisser Kehle" which means "Gold From A Hot Throat".

Storyline

The rebellious Deke Rivers (Elvis) joins the show of the washed up country singer Tex Warner and soon becomes the star of the ensemble.  Glenda Markle, the manager and ex-wife of Warner, signs the young singer and focuses completely on him. Soon the fame goes to Deke's head and he is torn between Glenda and Susan, a young singer of the show. In the end Deke and Susan become a couple, Tex and Glenda get together again and all live happily ever after.

Production Staff

Hal Wallis (producer), Hal Kanter (director), Herbert Baker, Hal Kanter (script, based on a story by Mary Agnes Thompson), Walter Scharf (music), Charles Lang (camera), Howard A. Smith (editor).

Principal Cast

Elvis Presley (Deke Rivers), Lizabeth Scott (Glenda markle), Wendell Corey (Walter "Tex" Warner), Dolores Hart (Susan Jessup), Carl Meade (James Gleason), Jim Tallman (Ralph Dumke), Paul Smith (Skeeter), Kenneth Becker (Wayne) und Jana Lund (Daisy Bricker). The German voice of Elvis was dubbed by Rainer Brandt.

Production

Colonel Parker made few mistakes, but the contract with Paramount certainly was substantial. The studio paid Elvis $15,000 for the movie and was given options of six more with a successive raise of the fee to $100,000 for the last one. When 20th Century Fox offered this amount for the very fist picture, Parker was able to receive a bonus of $50,000 for "Loving You" and also to raise the fees for the optional projects, but still his client would be ridiciulously underpaid whenever he worked for Paramount until 1966.

The production went from January 21st to March 8th 1957 and took place at the Paramount Studios. In contrast to 20th Century Fox the studio shot the movie in color, which was quite expensive at the time. Remeber, back then there was no digital technology and even to make a photo or a film in anything else than black and white was regarded a fancy thing. Hal Kanter, the director of the movie, also invested some effort and accompanied Elvis for a few days. He visited the king's final Hayride show to see what the young man was doing on stage and how the fans reacted to his antics. As a result the music was presented in a very natural and believable way, Kanter even used Elvis' real band (Scotty Moore, Bill Black and DJ Fontana) to portray the musicians on stage. On top of that he put the singer's parents (Gladys and Vernon Presley) in the audience.

Soundtrack

RCA Victor fired full blast and released a single, two eps and an album. Later all songs that had not been released on the two extended players were issued on another ep called "Just For You". Combinded the records sold 11 million units. By tapping on the covers you'll be forwarded to the accordant reviews.  

Home Entertainment

This dvd was released by Kinowelt in 2006. For a short review tap on the cover.

Trailer