On September 1, 1973 RCA released "Raised On
Rock" / "For Ol' Times Sake". On the 22nd of the
month Billboard listed "Raised On Rock" at
number 81 on their "Hot 100" singles chart. The
song had a run of nine weeks and peaked at
number 41. "For Ol' Times Sake" entered the "Hot
Country Singles Chart" on October 6th, stayed
for ten weeks and made it up to number 42.
Worldwide RCA sold 750,000 copies, which equals
112.5 million paid streams. Compared to the
previous single the sales had collapsed by
62.5%. It was a commercial disaster. Nowadays
the popularity of the tracks isn't much higher.
On Spotify "For Ol' Times Sake" accumulates no
more than 1.3 million streams, "Raised On Rock"
didn't even pass the million mark.
The cover was designed with a great profile
photo from the "Aloha" show. RCA didn't promote
the current "Raised On Rock / For Ol' Times
Sake" album, but the previously released
compilation "Elvis". The reason was simple: The
king had sold his rights to royalties to the
label and with the exception of "Fool" the
longplayer just featured songs, the company
didn't have to pay Elvis for. So they were more
interested in selling the older album.
The single is not available on the streaming
platforms, but both songs can be found on the
album "Raised On Rock / For Ol' Times Sake"
(1973).
Raised On Rock Elvis recorded "Raised On Rock" on July
23, 1973 within ten takes. Mark James, the
writer of the song, tells us about his youth and
about being raised on rock'n'roll music. It is
strange to hear Elvis Presley sing these lyrics,
because it's simply not believable, that he was
raised on a music, he once had been the king of.
And it's even stranger to hear him mentioning a
song from the 1960s and a song, that was his own
hit record. Besides that Elvis sounds quite
tired, it's almost impossible to connect his
vocals to the good ole' rock'n'roll. Musically I
would regard "Raised On Rock" to be well
written, uptempo radio-pop. I like the driving
beat, which is provided by two drummers.
For Ol' Times Sake
This one was written by
Tony Joe White, who was also the first to record
it. Elvis followed him on July 23, 1973 and
delivered the ultimate version of the song with
take number eight. The narrator is left by his
wife and asks her to allow him to take her in
his arms for one last time. The melody is sad,
the arrangement is sparse and Elvis sounds
honestly sad. Today "For Ol' Times Sake" often
is overlooked, but for me this is one of the
king's greatest ballads.
Verdict
Because of the unsuitable lyrics and the
tired performance "Raised On Rock" was
slammed by the critics and ignored by the
radio stations. The ballad "For Ol' Times
Sake" is really great, but also very
uncommercial and therefore couldn't save the
single.
(C) RCA Records