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On September 1, 1973 RCA released "Raised On Rock" / "For Ol' Times Sake". On the 22nd of the month Billboard listed "Raised On Rock" at number 81 on their "Hot 100" singles chart. The song had a run of nine weeks and peaked at number 41. "For Ol' Times Sake" entered the "Hot Country Singles Chart" on October 6th, stayed for ten weeks and made it up to number 42. Worldwide RCA sold 750,000 copies, which equals 112.5 million paid streams. Compared to the previous single the sales had collapsed by 62.5%. It was a commercial disaster. Nowadays the popularity of the tracks isn't much higher. On Spotify "For Ol' Times Sake" accumulates no more than 1.3 million streams, "Raised On Rock" didn't even pass the million mark.

The cover was designed with a great profile photo from the "Aloha" show. RCA didn't promote the current "Raised On Rock / For Ol' Times Sake" album, but the previously released compilation "Elvis". The reason was simple: The king had sold his rights to royalties to the label and with the exception of "Fool" the longplayer just featured songs, the company didn't have to pay Elvis for. So they were more interested in selling the older album.

The single is not available on the streaming platforms, but both songs can be found on the album "Raised On Rock / For Ol' Times Sake" (1973).

 

Raised On Rock

 Elvis recorded "Raised On Rock" on July 23, 1973 within ten takes. Mark James, the writer of the song, tells us about his youth and about being raised on rock'n'roll music. It is strange to hear Elvis Presley sing these lyrics, because it's simply not believable, that he was raised on a music, he once had been the king of. And it's even stranger to hear him mentioning a song from the 1960s and a song, that was his own hit record. Besides that Elvis sounds quite tired, it's almost impossible to connect his vocals to the good ole' rock'n'roll. Musically I would regard "Raised On Rock" to be well written, uptempo radio-pop. I like the driving beat, which is provided by two drummers.

For Ol' Times Sake

This one was written by Tony Joe White, who was also the first to record it. Elvis followed him on July 23, 1973 and delivered the ultimate version of the song with take number eight. The narrator is left by his wife and asks her to allow him to take her in his arms for one last time. The melody is sad, the arrangement is sparse and Elvis sounds honestly sad. Today "For Ol' Times Sake" often is overlooked, but for me this is one of the king's greatest ballads.

 

Verdict

Because of the unsuitable lyrics and the tired performance "Raised On Rock" was slammed by the critics and ignored by the radio stations. The ballad "For Ol' Times Sake" is really great, but also very uncommercial and therefore couldn't save the single.

 (C) RCA Records