The commercial flop "An American Trilogy" was followed by "Burning Love" on August 1, 1972. On the 19th of the month the track entered the "Hot 100" at number 90, had a run of 15 weekes and peaked at number 2. "It's A Matter Of Time" was listed on the "Hot Country Singles Chart" and on the "Easy Listening Chart", where it made it to number 16 and 9, respectively. In October 1972 the RIAA honored the domestic sales with a Gold Award, in 1992 the status was updated to Platinum. In Canada, Australia, Great Britain and Ireland "Burning Love" became a top 10 hit, worldwide RCA Victor was able to retail 3 million units. This amount of physical sales equals 450 million paid streams. Therefore this 45 was Elvis' most successful single since "Don't Cry Daddy", which had been released almost three years earlier. Finally the king had scored the much needed hit.

On the streaming platforms this single is not available, but both tracks can be found on the album "Elvis" (1973). In 2016 the complete Presley catalogue was restored and remastered by Vic Anesini for a boxed set of 60 compact discs called "The Album Collection". Sony Music Entertainment provides the streaming platforms with the same versions of the individual tracks, albeit in 24 bit/90 khz flac. That means, if the platform of your choice supports high resolution audio, you can enjoy the songs in the same quality Sony used to scan and master them. On Spotify, which has a market share of approximately 30% and is the only platform that publishes streaming figures, "Burning Love" accumulates 416 million streams, "It's A Matter Of Time" clocks in at 2 million. Today Elvis' studio recording of "Burning Love" belongs to the five most popular Presley songs on Spotify. Besides that, the remake featuring The Royal Philharmonic Orchestra accumulates 31 million streams, the "Aloha" live recording clocks in at 2.7 million requests and the "Viva Elvis" remake was streamed 1.6 million times.

The photo on the cover was made during the production of "Elvis On Tour". Of course RCA Victor advertised the current album "Elvis As Recorded At Madison Square Garden" and also tried to push the dying sales of the longplayer "Elvis Now".

Elvis recorded the rock'n'roll tune on March 28, 1972 at RCA Studio C in Hollywood/California within six takes. On April 27th Felton Jarvis added further instruments and shortened the recording of half a minute. The song was written by Dennis Linde and originally released by Arthur Alexander. Even though "Burning Love" is a straight rock song, Elvis doesn't perform it with the necessary agression. Maybe it was because of his peddled dislike of the song, maybe he simply wanted to sound like a popsinger. The studio track was released on the budget album "Burning Love And Hits From His Movies" (1972), a live version can be found on "Aloha From Hawaii Via Satellite" (1973).

This country-styled ballad was written by Clive Westlake, whose daughter was a well-known tv show host in Germany. Elvis sings the song with a touch of sadness in his voice, which fits the wistful melody well. He recorded "It's A Matter Of Time" on March 29, 1972 at RCA Studio C in Hollywood/California and approved the 5th attempt for release. Felton Jarvis added strings and horns, but didn't meet the king's taste and therefore had to remove his overdubs. The song was also issued on CAMDEN's "Burning Love And Hits From His Movies" album.