Verdict
The combination of a mature popsong and a modern rocker presented two different sides of the singer and was able to win the audience back.
(C) RCA Victor
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To promote MGM's forthcoming movie and their own soundtrack album RCA Victor released "You Don't Have To Say You Love Me" / "Patch It Up" on October 6, 1970. It entered Billboard's "Hot 100" on the 24th of the month at number 74, enjoyed a stay of 10 weeks and peaked at number 11. On the same day the record also entered the "Easy Listening Chart". Here its run was a week longer and it became a number 1 hit. On December 5th the 45 was listed on the "Hot Country Singles Chart", too. Within its stay of 5 weeks it peaked at number 56. In Canada and Great Britain "You Don't Have To Say You Love Me" became a top 10 hit, in Japan the 45 turned out to be the best selling single of the year. Worldwide RCA Victor was able to sell 2.75 million copies, which translates to 412.5 million paid streams. Even though the record failed to reach the 3-million-mark, it sold twice as good as the previously released "I've Lost You". Today "You Don't Have To Say You Love Me" is well received amongst the Presley fans and clocks in at nearly 12 million streams on Spotify. "Patch It Up" accumulates 2.4 million streams.
The cover showed a picture of the rehearsals in August 1970. It was the first time the king was shown wearing glasses in public. Of cause the sleeve also promoted the movie "That's The Way It Is".
Today the single cannot be found on the streaming platforms. But the original album "That's The Way It Is" (1970) includes "You Don't Have To Say You Love Me" and the studio recording of "Patch It Up" was added as a bonus to the digital version by Sony Music Entertainment.
You Don't Have To Say You Love Me
In 1966 Dusty Springfiled scored a top 5 hit with this song, which later was covered countless times. The original is called "Io Che Non Vivo (Senza Te)" and was written by Vito Pallavicini, Jody Miller and Pono Donaggio. The latter one was the first to record it and enjoyed a number 1 on the Italian charts with the song. Elvis wasn't as successful, his cover version stagnated at number 11 on the "Hot 100". RCA Victor later also released the track on the boxed set "The Other Sides - Worldwide Gold Award Hits Volume 2" (1971). The king recorded "You Don't Have To Say You Love Me" on June 6, 1970 at the RCA Studio B in Nashville/Tennessee and needed just three takes to get it right. On July 30th Felton Jarvis added strings and horns.
Patch It UpOn June 8, 1970 Elvis recorded nine takes of "Patch It Up" at RCA Studio B in Nashville/Tennessee and selected the 8th attempt for release. The post production was done on June 22nd (harmony vocals), July 20th (horns) and July 22nd (organ). Besides that the recording was shortened of half a minute. RCA Victor also released the track in 1971 on "The Other Sides - Worldwide Gold Award Hits Volume 2". A live recording was included on the album "That's The Way It Is".
The combination of a mature popsong and a modern rocker presented two different sides of the singer and was able to win the audience back.
(C) RCA Victor