Verdict
Elvis wasn't able to win his audience back yet, but musically he was as strong as in his glory days.
(C) RCA Records
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The first Presley single of 1968 was released on January 9th and featured another song from the "Clambake" album as well as the previously unreleased "High Heel Sneakers". Three weeks later "Guitar Man" was listed on Billboard's "Hot 100" for the first time. The track stayed for 6 weeks and peaked at number 43. Just like the previous single this one sold a million copies worldwide (according to the RIAA this translates to 150 million paid streams). The sales seemed to have stabilized, but a hit was nowhere in sight.
The single is not available on the streaming platforms, but the songs can be found on the album "Clambake" (1967). In 2016 the complete Presley catalogue was restored and remastered by Vic Anesini for a boxed set of 60 compact discs called "The Album Collection". Sony Music Entertainment provides the streaming platforms with the same versions of the individual tracks, albeit in 24 bit/90 khz flac. That means, if the platform of your choice supports high resolution audio, you can enjoy the songs in the same quality Sony used to scan and master them. On Spotify, which has a market share of approximately 30% and is the only platform that publishes streaming figures, "Guitar Man" accumulates 12.5 million streams, "High Heel Sneakers" didn't pass the million mark. So while the physical version of "Guitar Man" didn't sell better than the previous releases, the streaming figure of the digital version already points in the direction of a comeback.
RCA Victor used the cover to remind the people of the "Clambake" album (allegedly "Guitar Man" had been released on a 45 by popular request) and to promote the forthcoming "Elvis' Gold Records - Volume 4". Once again a picture from 1965 was used and once again the look of Elvis had nothing to do with the style of 1967/68.
"Guitar Man" was recorded on September 10, 1967. Elvis taped 12 takes of the song by Jerry Reed, who added his concise guitar play on the same day. The narrator chronicles his career as a musician and the king's enthusiasm for this song is obvious. The track was used again in 1972 on CAMDEN's budget album "Elvis Sings Hits From His Movies - Volume 1". For his tv special "SINGER presents Elvis" the king recorded a separate version of this song, which was featured on the long player "Elvis" in 1968.
High Heel SneakersThe r&b number was written by Robert Higgenbotham and released by Tommy Tucker in 1964. Elvis taped it on September 11, 1967, the master is a shortened version of the 7th take. The king sounds very edgy and obviously motivated. Other cover versions of "High Heel Sneakers" are by The Rolling Stones, Janis Joplin, Led Zeppelin and Jerry Lee Lewis.
Elvis wasn't able to win his audience back yet, but musically he was as strong as in his glory days.
(C) RCA Records