The second single to promote the musical "Tickle Me" was released on August 10, 1965. "I'm Yours" entered the "Hot 100" at number 83 on August 28th, had a run of 11 weeks and peaked at number 11. On the "Easy Listening Chart" it stayed for 14 weeks and became a number 1 hit. The song "(It's A) Long Lonely Highway", which was intended to be the a-side of the single, didn't chart at all. In 1992 the RIAA honored the domestic sales with a Gold Award. Globally the single sold 1.2 million copies, which translates to 180 million paid streams. Once again the 45 was a bargain for all parties involved, because it was nothing but a secondary exploitation of the material. Today both tracks have been almost forgotten since none of them passed the million mark on Spotify.

The cover was made up with a photo from 1963, which means that the king looks somewhat artificial. The sleeve promoted the movie "Tickle Me" as well as the king's new album "Elvis For Everyone!".

The single is not available on the streaming platforms. But "(It's A) Long Lonely Highway" is included on the album "Kissin' Cousins" (1964) and "I'm Yours" can be heared on the longplayer "Pot Luck With Elvis" (1962).

The uptempo popsong was written by Doc Pomus and Mort Shuman. While the melody is typical for music of this kind, the lyrics are unusally dark. The narrator was left by his girlfriend and doesn't simply tell the world, that it's hard to travel the highway of life all alone, but also considers suicide. "(It's A) Long Lonely Highway" was recorded on May 27, 1963 for a new album, which finally was canceled due to the greatest hits compilation "Elvis' Golden Records - Volume 3" and the "Fun In Acapulco" soundtrack. RCA Victor finally released the second take as a bonus on the "Kissin' Cousins" album, which was another soundtrack. Allied Artists used the first take, which can also be heared on this single.

On June 26, 1961 Elvis recorded six takes of the song, two workpart-takes as well as six takes of his harmony voice and the spoken part. The master was a splice of take 6 and workpart-take 2 as well as take 5 (spoken part) and take 6 (harmony vocal). Elvis promises eternal love and does it in dazzling romantic style. The song itself is very good, which isn't a surprise, because it was written by Don Robertson. The version in the movie and on this single neither features the harmony vocal, nor the spoken part. It's not clear if this was done on purpose or by mistake. The original master had been released in 1962 on the album "Pot Luck With Elvis".